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For the active set looking for good value in a rugged, dependable and eye-catching timepiece, the search is over. Luminox watches, with a distinguishable self-powered illumination system guaranteed for 10 years, exceed all expectations. Founded by Richard Timbo and Barry Cohen, the company was initially marketed underneath the Swiss firm’s name RBMG (Richard Barry Marketing Group). Timbo and Cohen came across a distinctive illumination engineering being developed by a Swiss manufacturer, suggested that the engineering be integrated into a line of Swiss watches and negotiated an exclusive kinship for the use of the engineering science in North America, and the world’s most luminous timepiece collection was born. The founders later registered the name Luminox, which means “light night” in Latin to emphasize the superlative illumination scheme applied in the watch collection. The company logo encompasses this meaning by using white lettering (light) on a black background (night) on a white background and red trim (color of the Swiss flag). As an unknown brand attempting to penetrate a to a great extent brand-driven market, sales were initially slow until Luminox was contacted by a procurement officer for the U.S. Navy SEAL teams to build a dive watch for their use on night missions. With the support of their Swiss associates, the company expended nine months formulating the basi Navy SEAL dive watch that launched in 1994. Becoming a provider to the SEALs gave Luminox an intensified believability that helped spur sales. After with great success syndication thousands of the basi plastic model, Luminox launched it is initial steel version of the SEAL dive watch in 1999. This series became an instant best marketer and suggested to the company “if we build it, they will come.” With this in mind, Luminox continued to exaggerate the dive watch series with the addition of an all-steel series and an all-titanium series in the fall of 2000. Micro gas lights installed into the hour markers and bezels of a assortment of Luminox watches make them distinguishable and desirable. No external light source is necessitated to charge the paint on the dial or hands, nor do they require the push of a button to light the dial. All Luminox watches are totally Swiss-made with multi-jewel Swiss quartz watch movements. Luminox likewise offers dress and field watches. Field watches are designed with crown protectors built in their cases. Styles include Captain’s Dress Field and Dress watches and are available with supple, padded leather straps or solid link stainless steel bracelets. The New Sport Field series features the Luminox illumination system. |
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